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"What sets art apart from other technological endeavors is not the innovative use of technology, but a creative misuse of it. To use a tool as it was intended, whether a screwdriver or spreadsheet, is simply to fulfill its potential. By misusing that tool—that is, by peeling off its ideological wrapper and applying it to a purpose or effect that was not its maker’s intention—artists can exploit a technology’s hidden potential in an intelligent and revelatory way."